Webmasters who own PBNs take part in covert activity. They must conceal their network from prying eyes. Because of this, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, however the clients of those PBN owners put an awful lot of faith within their ability to cover their tracks. If, for whatever reason, those tracks aren’t covered very well, then those PBNs might get discovered and all of their backlinks is going to be worthless. Bear in mind also that the way in which PBN owners block bots from crawling their site is actually by updating the robots.txt file. But there’s no written law saying any organization must obey what’s inside the robots.txt file!
A whole lot worse, bots can see what’s within the robots.txt file. When it seems like the web page is blocking a lot of bots from crawling, that may in and also itself be a sign to Google the website is shady. If Google does determine that this website is link-spam haven, then expect the backlinks on the site to become worthless.
People who own PBNs aren’t operating a charity. You’re going to have to pay for your backlinks. How much are you going to pay? That will depend on the standing of the PBN owner and if you’ve got your hands over a discount code. Generally speaking, anticipate to spend a few hundred bucks for approximately 1 to 5 backlinks. Each backlink will come from the different domain on the PBN.
In exchange for the cash, you’ll often get absolutely no evidence that this links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So instead of getting a summary of pages with backlinks, you’ll just get a summary of domains that include your links with TF/CF info for every domain.
One more reason to try PBNs and acquiring backlinks: it’s usually the case that they’re run by one person who may have almost no leisure time. Consequently, the PBN webmaster “creates” content for you personally by simply spinning existing content on the web. If you’re not really acquainted with the idea of “spinning,” it’s wherein some blackhat enthusiasts take content that’s already on the web and use software to paraphrase it. That’s how they avoid duplicate content penalties.
The problem is that spinning software isn’t anywhere near perfect. It’s usually the case that spun content looks like something published by a kid in Kindergarten. If Google detects poor grammar inside the article that links to your site, you are able to bet it can devalue the link. When that occurs, you won’t get anything for the money you spent.
Webmasters who host PBNs are also notorious for using shortform content. A backlink you get will often result in a post that just has about 300-350 words. Quite simply, PBN owners do just enough to get you a little bit of qunpqg juice. That doesn’t look authentic, and it also probably isn’t planning to fool Google for much longer. Keep in mind that you’ll see significantly better SEO benefits with longform content, which can be rarely offered when you purchase backlinks.
We’ve already touched on a few methods Google can determine should you be buying backlinks. First, it can find out if the site is trying to protect its tracks digitally. Second, it might pick up on the spun content.
There are more methods Google knows, though. For example, a few of your backlinks might not be relevant. In the event you pay for a backlink online that handles pets and it also points in your site that’s all about auto repair, Google’s algorithm will notice that. The backlink won’t appear “right.”
Also, should you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be sure that this folks at Google are monitoring the black hat sites to discover people selling backlinks. Whenever you can find a vendor that’s selling backlinks, so can Google.