Our Mission – Our mission is always to deliver a unique experience to the customers through delivering great food, friendly, attentive service, excellent price and a welcoming presence.
Our History – When Joe Rogers, Sr. got a new house from Tom Forkner in Avondale Estates, GA., in 1949, neither one knew where that relationship would bring them.
It’s the mid 1950’s. Joe Rogers and Tom Forkner were neighbors-Joe working for a national restaurant chain, the waffle house menu prices, and Tom in the local real estate property business. Since employee ownership was not available with the Toddle House, the idea of starting an organization they can own and share some ownership with each other seemed like a great idea. Joe and Tom wanted to produce a restaurant focused on people-both associates and customers-while serving quality food with a great value.
On Labor Day 1955, their dream became a reality-plus an icon was born-when the first Waffle House restaurant opened its doors for business in Avondale Estates, an Atlanta suburb. After Unit 1 opened, there was no plans for another Unit, nevertheless the first restaurant established the Waffle House tradition of supplying the friendliest service around town. Customer loyalty developed and the business grew steadily. A few years later (1957) Unit 2 was acquired and by 1961, there was four small restaurants.
In 1961, Joe left Toddle House and visited work full time at waffle house catering menu. Tom went full-time right after. The 1960’s saw the emergence of a restaurant chain dedicated to customer care having a short order concept and, true to the founding beliefs, shared the ownership generously with management.
The company begun to expand and new units were built in Georgia and neighboring states. The “Yellow Sign” soon was a familiar landmark along city streets and interstate highways across the Southeast. Under the guiding philosophy of “better before bigger,” Waffle House restaurants continued to grow both in new and existing markets.
Since day one, each Waffle House® restaurant provides guests using a unique and cozy dining experience. At each restaurant, the bright “Yellow Sign” greets customers like an old friend, the jukebox plays a variety of the now famous Waffle House songs and associates give customers a heartfelt greeting as they walk through the door. Furthermore, each restaurant is open round the clock a day, 365 days of the year, inspiring urban myths like “Waffle House doors have zero locks.”
Most established businesses of today started as just an idea among a number of people without expectation of great size and success. Joe and Tom failed to envision what Waffle House has grown to be, however they stuck by their concept as well as their belief uctlbj shared ownership. Now more than 60 years later, the southern icon has turned into a Unique American Phenomenon by serving Good Food Fast.
Because the Waffle House system celebrates a lot more than 60 years of service, we anticipate making the following generation of consumers and associates part of the family. At what time does waffle house close, success is measured by one thing-People.